Your message, your positioning, your target audience, your search-ability are all important things. But the design — attractiveness — of your branding and marketing is what brings it all to life. Your branding and the design makes your message tangible to your customers. Without good design, there is no energy behind your message, and often, no sales. Branding and marketing is important.
There is an emotional connection that the brain makes when meeting somebody or seeing something for the first time. So in terms of a business cards, advertisements or websites, you’ve got probably under three seconds to make that first impression and make an impact on your customers. Not only does the message you convey need to be right, but it also needs to be aesthetically pleasing.
You may have all the right marketing tools at work for you, but if those tools lead your prospects to a sloppy, outdated, unprofessional or unappealing website, your chances of engagement will drop significantly. Yes, design is that important.
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