August 2, 2024
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Struggling with Instagram? You’re Not Alone.
Feeling overwhelmed by social media doesn’t mean you’re failing; it means you’re human. Most Instagram growth advice focuses on quick wins, delivering fleeting dopamine hits but not sustainable results. If you’re after long-term, consistent Instagram growth, keep reading.
Overwhelmed by Algorithm Changes and Content Creation?
The constant changes in algorithms, trending audios, and the need to show up on Stories can drain any busy entrepreneur. Juggling content creation, scheduling, posting, and running a profitable business is a monumental task. Many entrepreneurs feel the energy-suck of social media.
But Here’s the Good News:
You can market your business on Instagram effectively without it consuming all your time. And most importantly, you can ensure that the time you do spend on Instagram contributes to growing your following and your business consistently.
54% of social browsers use social media to research products. GlobalWebIndex
Commit to a Consistent Posting Schedule
The first strategy is simple yet challenging: stick to a consistent posting schedule. To build a solid foundation and measure your strategy’s effectiveness, you need data. And to get data, you need to post consistently with quality content.
- Post at least 3X/week; aim for 5X/week to boost reach.
- Show up daily (on weekdays) in Stories to build community.
- Engage by replying to comments & DMs and commenting on other accounts twice daily on weekdays
Experiment with Different Types of Content
If you haven’t found your content groove yet, now is the time to experiment. Understand your ideal buyer’s problems and desires to create relevant content.
- Try various Reels formats: talking head, voiceover, captions, vlog style, etc.
- Create diverse carousel formats for education, storytelling, and selling.
- Use Canva templates to speed up content creation and stay on-brand.
Double Down on What Works
As you post consistently, trends in successful content will emerge. Track your analytics weekly to see which posts get the most reach and engagement.
- Recreate successful formats with different topics related to your audience/offer.
Batch Content Creation
Batching content creation helps maintain productivity and flow. Here’s a sample schedule:
- Monday: Research and brainstorm content ideas (2-3 hours)
- Tuesday: Film and design content (6-7 hours)
- Wednesday: Edit videos and find audio (2-3 hours)
- Thursday: Write captions and schedule posts (1-2 hours)
- Friday: Review last week’s analytics (1 hour)
Write SEO-Friendly Captions
Captions are crucial for reaching your audience. Use keywords your audience searches for and keep your captions conversational to let your brand personality shine.
- Experiment with Reels that use a hook CTA like “caption for details.”
Social media is about people. It’s about creating connections, and those connections build trust.John Rampton
Maintain a Well-Designed Feed
Feed aesthetics still matter because branding matters. Your feed should immediately convey what you do and connect with your brand.
- Define your brand style with colors, fonts, and graphics.
- Use catchy cover copy to entice viewers.
- Keep your feed clean and cohesive to quickly communicate your content’s value.
Repurpose Well-Performing Content
Repurposing saves time and leverages already successful content.
- Each month, review top-performing posts and save those with the best engagement.
- Transform successful content into different formats: turn carousels into Reels, expand static posts into carousels, etc.
Use On-Brand Stock Imagery
Even if you’re camera-shy, you can stay consistent with high-quality stock photos and videos that reflect your brand.
- Mix and match stock photos to keep your feed fresh.
- Stick to brand colors or use overlays for consistency.
- Choose imagery that aligns with your brand keywords.
Conclusion: Commit to Long-Term, Consistent Effort
A sustainable Instagram strategy focuses on consistent posting, content experimentation, and doubling down on what works. Streamline your workflow by batching content creation and writing SEO-friendly captions. Maintain a cohesive feed and repurpose top-performing content. Use on-brand visuals to ensure consistent presence and value.
By following these strategies and regularly tracking your analytics, you can build an effective Instagram strategy that grows your following and your business.
Ready to Transform Your Instagram Game? Drop them on my contact page. I’d love to hear from you!
