CORPORATE BRANDS
STARVINE CAPITAL
Mandate: Rebrand for Market Position
OUTCOME: Elevate credibility and appeal among high-net-worth individuals.
Client
- Starvine Capital
Sector
- Value Investing
- Investment Manager
- Portfolio Management
- Investment Management
Product
- Investment Firm
Services
- Brand Strategy
- Brand Identity Design
- Positioning + Messaging
- Website Design
- Marketing Collateral
- Logo Developement
Rebrand for Market Position
Starvine Capital, a boutique investment manager focused on value investing, approached us with the need to redefine their brand identity and positioning. As a company centered on a research-driven approach to long-term returns, Starvine’s old brand lacked the sophistication and clarity to resonate with high-net-worth individuals looking for a personalized yet secure investment management solution. They hired us to develop a refined brand identity that reflected their expertise, elevated their market position, and set them apart from competitors in the financial sector.
The Challenge
The challenge was to create a brand that embodied Starvine Capital’s commitment to excellence in value investing, combining trustworthiness and an analytical edge while remaining approachable and personal. The new brand needed to communicate Starvine’s boutique service model, aligned with the security and credibility of their partnership with National Bank Independent Network. It was essential for the brand to balance professionalism with the warmth of a small, client-centered firm.
The Solution
We developed a sophisticated brand identity that conveyed Starvine Capital’s expertise and personalized service approach. Our team crafted a logo and visual language that emphasized strength, clarity, and reliability. We also repositioned Starvine’s messaging to highlight its focus on value-driven, research-backed investments, creating a narrative that spoke directly to discerning investors. Additionally, we ensured that the website redesign provided a seamless user experience, reflecting both transparency and exclusivity, key to building client trust.
The Result
The rebrand resulted in a significant uplift in client engagement and interest from Starvine’s target audience. The refined identity not only differentiated Starvine from other boutique investment firms but also helped elevate its credibility and appeal among high-net-worth individuals seeking a dependable, research-focused investment partner. Starvine Capital’s new brand identity now stands as a compelling representation of its value-driven philosophy and client-centered approach, positioning it as a leader in boutique investment management.
Seeing is BelivingBefore and After
“Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding…”
I chose Vanessa to rebrand Starvine Capital after viewing her portfolio. It is critical for people to understand that Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding and graphic design. Clearly, her work speaks for itself.
Steven Ko
CEO • CFA, MBA • STARVINE CAPITAL CORPORATION
