BRANDING FOR PROPERTY MANAGEMENT AND REAL ESTATE
EAST VISTA PROPERTY MANAGERS
Mandate: Modernize Branding for Industry Leadership
OUTCOME: Enhance credibility and appeal among high-value commercial and institutional clients.
Client
- J.J. McGuire General Contractors
Sector
- General Contracting
- Construction Management
- Design-Build Solutions
- Industrial, Commercial, and Institutional Construction
Product
- Construction & Contracting Services
Services
- Brand Strategy
- Brand Identity Design
- Positioning + Messaging
- Marketing Collateral
- Corporate Communications
- Logo Developement
Modernize Branding
J.J. McGuire, a leading general contracting firm with a legacy of excellence since 1987, approached us to modernize their branding collateral. While their reputation in the construction industry was strong, their marketing materials no longer reflected the scale, sophistication, and expertise they had built over the years. They needed a fresh, cohesive identity that reinforced their credibility and resonated with high-value clients in industrial, commercial, institutional, and infrastructure sectors.
The Challenge
The existing branding felt outdated, inconsistent, and lacked the visual and strategic cohesion needed to make a lasting impression. Their marketing materials failed to communicate their industry leadership and high standards effectively. Key assets—such as corporate identity, client-facing materials, and promotional assets—needed to be refined to reflect their expertise and position in the market.
The Solution
The new branding system enhanced credibility, improved client engagement, and strengthened J.J. McGuire’s position in the industry. With a polished, consistent identity, they now present a more compelling and professional image, making it easier to attract and secure high-profile construction projects.
The Result
The revamped branding collateral transformed J.J. McGuire’s professional image, aligning their outward presentation with their industry reputation. The modernized sales guides and brochures streamlined client interactions, making it easier for their team to present proposals and secure new business. With a cohesive and polished identity system in place, J.J. McGuire now confidently showcases its expertise and legacy, strengthening relationships with existing clients and attracting new high-profile projects.
Seeing is BelievingBefore and After
“Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding…”
I chose Vanessa to rebrand Starvine Capital after viewing her portfolio. It is critical for people to understand that Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding and graphic design. Clearly, her work speaks for itself.
CEO • CFA, MBA • STARVINE CAPITAL CORPORATION
“Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding…”
I chose Vanessa to rebrand Starvine Capital after viewing her portfolio. It is critical for people to understand that Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding and graphic design. Clearly, her work speaks for itself.
CEO • CFA, MBA • STARVINE CAPITAL CORPORATION
“Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding…”
I chose Vanessa to rebrand Starvine Capital after viewing her portfolio. It is critical for people to understand that Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding and graphic design. Clearly, her work speaks for itself.
CEO • CFA, MBA • STARVINE CAPITAL CORPORATION
