EVENT BRANDING
EVENT BRANDING NON-PROFITS
Mandate: Established a standout event identity.
OUTCOME: Attracted nearly 700 attendees, secured high-value sponsorships.
Client
- Fondation DPJ - La Soirée des Grands
Sector
- Non-Profit & Charity Events
- Sponsorship & Fundraising
- Social Impact Initiatives
Product
- Event Brand Marketing
Services
- Event Branding & Visual Identity
- Event Brand Marketing
- Sponsorship Marketing Strategy
- Digital & Print Marketing Collateral
- Social Media & Email Campaigns
- Event Experience & Environmental Design
Comprehensive Event Branding and Marketing Strategy
The Fondation DPJ launched its first-ever La Soirée des Grands to raise critical support for the well-being and development of young people in need. To make a lasting impact, they needed an event brand that would capture attention, inspire generosity, and leave a powerful impression on attendees, stakeholders, and sponsors.
The Challenge
Creating an inaugural event from the ground up meant building instant credibility and trust with sponsors and guests. The branding had to convey purpose, prestige, and professionalism while fostering an emotional connection. With nearly 700 guests expected, every brand touchpoint—from onsite visuals to digital promotions—needed to reinforce the event’s mission and inspire engagement. The challenge was to craft a seamless experience that not only elevated the event’s prestige but also maximized visibility and participation.
The Solution
Brand Strategy and Visual Identity
We created a bold and immersive event identity that balanced sophistication with warmth, ensuring every guest felt the event’s purpose. This included onsite branding, event displays, branded wraps, exhibition stands, digital signage, menus, branded tablecloths, auction visuals, digital stage displays, and banners—all meticulously designed to enhance engagement and create a lasting visual impact.
Marketing and Promotion
To ensure strong attendance and sponsor participation, we developed a high-impact marketing strategy that covered every touchpoint. This included sponsorship packages, social media content, email marketing campaigns, content marketing materials, and sales pages—all working together to create buzz, increase visibility, and drive event participation.
The Result
The inaugural La Soirée des Grands was a major success, attracting nearly 700 attendees and securing strong support from sponsors and stakeholders. The seamless branding and strategic marketing approach ensured a memorable experience, helping Fondation DPJ establish credibility, drive engagement, and lay the foundation for future editions. Most importantly, the event’s success translated directly into meaningful support for the youth under Fondation DPJ’s care.
Key Performance Indicators
Attendance: Nearly 700 attendees, exceeding expectations for an inaugural event.
Sponsorship Engagement: Increased sponsor participation, securing key partnerships for future editions.
Brand Visibility: High engagement across social media, email marketing, and digital promotions, amplifying the event’s reach.
Fundraising Impact: Significant contributions directly supporting Fondation DPJ’s youth programs.
Long-Term Value: Established a strong foundation for future events, reinforcing credibility and increasing potential sponsor retention.
Drive Higher AttendanceIncrease Donor Engagement
