FUNDRAISER EVENT BRANDING
EVENT BRANDING FUNDRAISER
Mandate: Attract high-profile donors.
OUTCOME: Exceeded fundraising goals and secured corporate sponsorships.
Client
- RioTinto - Montreal Canadiens Children's Foundation
Sector
- Non-Profit & Charity Events
- Corporate Sponsorship & Fundraising
- Sports & Entertainment
Product
- Event Branding & Design
Services
- Event Brand Strategy
- Event Marketing
- Brand Identity Design
- Invitation Design
- Sponsor Packages
- Auction Item Design (Jersey Labels, Hockey Pucks)
- Digital Presentation Visuals
- Program & Menu Design
Brand Experience to Drive Generous Donations
Rio Tinto hosted a benefit evening to support the Montreal Canadiens Children’s Foundation, aiming to create an engaging and memorable experience that would inspire generous donations from individuals, corporations, and sponsors. With wealthy donors having high expectations, the event needed to deliver a polished, immersive experience that reflected the prestige of both the host and the foundation, all while celebrating the rich nostalgia of hockey history.
The Challenge
The challenge was to develop a cohesive event brand that captured the nostalgic essence of hockey, appealing to the emotional connection many attendees had with the sport, while also ensuring the event felt exclusive and high-end. Securing significant donations from high-net-worth individuals and corporations required delivering a premium experience, with every detail designed to impress and engage. The event’s branding needed to resonate with attendees, encourage sponsorship participation, and drive successful fundraising outcomes.
The Solution
The event successfully exceeded its fundraising goals, attracting substantial donations from high-profile attendees and securing key corporate sponsorships. The nostalgic hockey-themed branding struck an emotional chord with guests, while the polished execution elevated the overall experience, enhancing sponsor visibility and reinforcing the Montreal Canadiens Children’s Foundation’s mission..
The Result
The event successfully attracted an elite audience, secured key sponsors, and exceeded fundraising expectations. The polished and vibrant branding created a memorable experience, with sponsors receiving significant visibility and attendees engaging actively in fundraising activities. The result was a remarkable increase in funds raised for the foundation’s programs, reinforcing the Lise Watier Foundation’s reputation and expanding its network of supporters.
Detail Designed toDeliver a Premium Experience
