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PERSONAL BRANDS

STARVINE CAPITAL CORPORATION

Category: Investing

apps: WordPress, Figma

services: Branding

website: starvinecapital.com

Client

Sector

Product

Services

Rebrand for Market Position

Dan Churchill is a celebrity chef and published author, and he came to us because his website didn’t reflect where his brand was at. It neither positioned him as the expert that he is, nor did it reflect his current offers and latest accomplishments. Most importantly, his audience had already let him know that it was difficult to navigate and find the recipes they were after.

The challenge was then to create a user-friendly website, easy for Dan’s users to navigate and grab the recipes they were after, while at the same time, getting them to know all the other things Dan had to offer, including getting them to join his newsletter. We also took this opportunity to completely redo his visual identity to be more in line with the look and feel Dan was wishing to put across: Friendly, relatable, yet, established.

With Rebloom, women can continue to bloom in their careers and live their best lives.

The Challenge

Dan Churchill is a celebrity chef and published author, and he came to us because his website didn’t reflect where his brand was at. It neither positioned him as the expert that he is, nor did it reflect his current offers and latest accomplishments. Most importantly, his audience had already let him know that it was difficult to navigate and find the recipes they were after.

The challenge was then to create a user-friendly website, easy for Dan’s users to navigate and grab the recipes they were after, while at the same time, getting them to know all the other things Dan had to offer, including getting them to join his newsletter. We also took this opportunity to completely redo his visual identity to be more in line with the look and feel Dan was wishing to put across: Friendly, relatable, yet, established.

starvine capital Annual Report after starvine capital Annual Report before

“Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding…”

I chose Vanessa to rebrand Starvine Capital after viewing her portfolio. It is critical for people to understand that Vanessa doesn’t just produce websites; she is differentiated in my opinion by her talent in branding and graphic design. Clearly, her work speaks for itself.

Steven Ko

CEO • CFA, MBA • STARVINE CAPITAL CORPORATION

CLIENT:

Dan Churchill

SERVICES:

Branding, Webdesign, Development

ART DIRECTION:

Joana Galvão

BRANDING:

Ana Oliveira

UX/UI:

Henrique Berthier

DEVELOPMENT:

José Freitas

Category: Technology / Ideas

apps: WordPress, Figma

services: Development

website: gridoexample.com

Content marketing is one of the most valuable strategies for increasing traffic to your site, earning more qualified leads, and boosting conversions. But if you want to have an effective content
with the latest trends. When you think of creating content, most people’s minds go straight to blogging. While blogging is one of the most effective content marketing strategies.

Next on our list of 2021 content marketing trends is focusing on the user experience. The user experience is fundamental to ensuring prospects stay engaged when visiting your content pages. To make the most of this 2021 content marketing trend, you must optimize your website’s user experience. In addition to web-specific optimizations, there are also ways to improve the user experience on each page of content you publish. Users don’t want to wait for your content pages to load, so you need to your site loads quickly.

This pressure for IT departments to give answers to the business may lead to a less effective analysis of the weakness of the systems.maintained PHP frameworks provide those tools in abundance, allowing developers to save time, re-use code, and streamline the back end.

Your industry continually shifts and changes as processes evolve and new trends emerge — your content should reflect those changes. Take the time to look at old content you’ve published on your site and update it with accurate information. This step is especially crucial for your pages that rank highly in search results. If your site ranks higher in search results, people are more likely to click it, but they won’t stay if your information isn’t current. This high bounce rate can hurt the rankings you’ve worked so hard to attain.
  • Five hours a day is how much time U.S. adults spend each day watching videos
  • 90% of people say videos help them make a purchase decision
  • Videos are one of the most effective forms of content your business can use to engage your audience.

When you create your videos, make sure you’re effectively capturing your audience’s attention and making them want to watch your content. Try telling a story or sharing an interesting fact to get your audience invested in your video content.

And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.Tomm Harisson
Next on our list of 2021 content trends is optimizing content for search engines. This trend has existed for a while, but it still holds true throughout the years. If your content isn’t optimized for search engines, you won’t drive traffic for your business. For example, let’s say you own a bakery, and you’re detailing how to create bread from scratch. When you get to the step about kneading dough, you may add your video on how to knead dough.
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