July 3, 2024
*Ready to whip up a lead magnet that’s irresistibly enticing?
If your answer is a resounding “Yes, please!”, then you’re in the right place.
I’ve seen business owners and service professionals drag this process out for months, even years. But that’s entirely unnecessary.
My mission is to eliminate the stress from setting up and growing your email list.
If you know anything about me, you know I LOVE A GREAT LEAD MAGNET. They’re the best way to consistently and purposefully grow your email list.
Unless, of course, you prefer to rely solely on social media or don’t want a direct way to connect with, nurture, or sell to your audience.
If that’s you, then we’re probably not a good match. 🙂
So, let’s cut the overwhelm and get this done together – I’ll show you how to create your lead magnet in less than 20 minutes.
It takes less time than your morning coffee.
Ready, set, go (I’ve got you)!
85% of B2B marketers say lead generation is their most important content marketing goal. Content Marketing Institute
1. A Plan for Getting What You Both Want
You’ve heard it before – not all lead magnets are created equal.
Too many business owners create a lead magnet just to tick a box, without any real strategy behind it.
That’s like taking a Sunday drive with no destination in mind. While that can be fun, it’s not how you want to grow your email list. You want people who are the right fit for what you’re offering.
So, what’s the secret to an amazing lead magnet?
It’s all about alignment – your end goal and your audience’s needs.
First, determine the destination: what is your lead magnet funneling into? Is it a high-end coaching program or an exclusive online course?
Next, think about where your ideal audience is in their journey. Someone just starting out is in a very different place than someone more advanced.
Your lead magnet should be valuable to them and make them say “YES” based on their current stage. If you think they could be anywhere, dig deeper.
This isn’t about casting a wide net; it’s about attracting the right fish – those ready and eager for what you have to offer.
2. A Simple System for Setup & Signups
Many online business owners get stuck on “What should my lead magnet be?” but the real stress often comes with the tech setup.
THE TECH… (Cue the dramatic music).
We’ve all been there – trying something new tech-wise and wanting to throw the laptop out the window.
It’s frustrating, stressful, and makes you want to quit.
Raise your hand if you’ve been there. ✋🏻 (I have, and I actually like tech…)
So, what do you need tech-wise to get your lead magnet up and running? Here’s a basic rundown:
- A Lead Magnet Sign Up Page (Opt-in Page)
- An Email Service Provider (ESP) to deliver the freebie
- A CRM tool to manage and organize subscribers
Here’s where many go wrong – they opt for free tools and end up creating everything from scratch.
- They design the opt-in page with no clue what to include.
- They build the automation to deliver the lead magnet.
- They stare at a blank page trying to write the follow-up emails.
And don’t forget the hours spent watching YouTube tutorials and Googling solutions.
Feeling tense just reading that? I get it. But we don’t do tech drama here.
Now that your tech is sorted – let’s focus on the lead magnet itself.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.Peter Drucker
3. A Structure for Easy Wins & Conversions
Think of your lead magnet as the front window of your favorite boutique – it needs to draw people in with its promise.
A compelling lead magnet has:
- An attention-grabbing title
- Content that’s exciting, useful, and easily digestible
- A CTA that smoothly transitions them to the next phase of their journey with you
It sounds simple, but many lead magnets flop – and we don’t want that for you.
Most business owners don’t get this right on the first try. And that’s okay.
Learning through failure is often the best way to create something great!
So, once you’ve nailed Step #1, how do you ensure your audience will sign up?
It’s all about having a structure that’s effective. Think of this structure as your toolkit for creating a lead magnet that’s not just beautiful but also strategically effective in guiding your audience to the next step, be it a course signup, a discovery call, or a coaching package.
Here’s a pro tip:
Your lead magnet should be consumable in 20 minutes or less. Get your future client a quick win that moves them toward their ultimate goal.
Don’t give them homework. Don’t add to their stress. Help them move the needle.
That’s when you’ll see more people clicking the CTA and moving to the next step with you.
So, to recap:
- A Lead Magnet idea that gives your subscribers what they need while getting you more clients for your paid offers.
- A tech system that’s easy to set up and primed to get you the most signups.
- A template that’s designed to get your subscribers an easy win and convert them from subscriber to client.
We’ve got your back when it comes to ditching the Lead Magnet and Email list drama!
Got questions? Drop them on my contact page. I’d love to hear from you!
